background

Technology
Driven
Marketing Solutions

SDK is a Digital & Brand Activation Agency with operations in Botswana, South Africa and Cameroon. We develop innovative digital solutions that add tangible value for brands. We develop and manage solutions for various industries in categories that include marketing, financial services, telecommunications, retail, entertainment and business intelligence among others.
Our core focus is: Digital Marketing (Monitoring, Augmented Reality, Mobile and social), Brand Activation (Full experiential consumer engagement) Business Support Services (cost effective, shared digital platforms eg Feedback Master,Brandbox)

background

Digital
Instant Feedback
survey platform

Business demands are ever changing, customers expect a minimum level of service quality to part with their hard earned money or choose us as a supplier of choice. For a business to remain relevant and meet these service quality demands, businesses need research tools that can help them to understand the current mood in real time to allow them to make the necessary adjustments timeously.

Our FeedbackMaster tool offers a real time customer service experience platform that allows companies to monitor the key performance indicators that drive front end, customer facing service delivery.

background

Connect
Engage
Act

BrandBox is a digital brand activation platform that allows consumers to engage with brands of their choice as and when they wish,via a mobile device, on-site digital activation stand or on Facebook.
As a digital activation hub, BrandBox affords brands the opportunity to call customers to action, connect , engage and act on the desired brand messages.

background

Bringing your
brand message
to life

We offer full experiential consumer engagement for brands. Whether it’s using the traditional person to person engagement, or our digital platforms, the execution is designed and delivered in a manner that leaves long lasting, memorable and action evoking experiences among customers.

our services

Our core focus is:
Digital Marketing (Monitoring, Augmented Reality, Mobile and social) Brand Activation (Full experiential consumer engagement)
Business Support Services (cost effective, shared digital platforms eg Feedback Master,Brandbox)

service

Social Media

App Development

App Development

service

AR

service

BrandBox

service

FeedBack Master

service

Activation

Social Media

Strategy Development : We develop comprehensive digital and social media strategies, determining appropriate platforms which create a clear link to company objectives.

Content : We manage content for all selected digital platforms on behalf of clients with strict adherence to a pre approved content calendar within agreed usage guidelines

Advertise : We manage all social media(FB, Twitter, YouTube, LinkedIn) advertising on behalf of clients, including placement, payments and insights.

Monitoring & Analysis : Using specially developed tools, we monitor general online sentiments for clients to enhance customer service and campaign success

app development

We develop service enhancing applications to deliver messages below and above the line. We are proficient in augmented reality, mobile and desktop apps, game development and client service based applications

Augmented Reality

Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data and viewed using ones camera on their pc or phone.
We offer fresh new angles for marketers and a whole range of handy new functions for smartphone users as you can bring your product to life, communicate the brand experience, drive competition mechanics, link to brand TV ads, capture database and profiling.

Brandbox

BrandBox offers options to the already existing brand communication mediums such as print, billboards, radio and TV and goes a step further in bringing the message to life as it’s the only medium that offers direct brand-to-consumer engagement.

That means you don’t just listen to or view the brand message as you would on a radio, billboard or TV, you act and engage through the various engagements modes i.e brand led gamification

Read More

Feedback Master

Business demands are ever changing, customers expect a minimum level of service quality to part with their hard earned money or choose us as a supplier of choice. For a business to remain relevant and meet these service quality demands, businesses need research tools that can help them to understand the current mood in real time to allow them to make the necessary adjustments timeously.

Our FeedbackMaster tool offers a real time customer service experience platform that allows companies to monitor the key performance indicators that drive front end, customer facing service delivery.

Read More

Brand Activation

We offer full experiential consumer engagement for brands. Whether it’s using the traditional person to person engagement, or our digital platforms, the execution is designed and delivered in a manner that leaves long lasting, memorable and action evoking experiences among customers.

Our Work

history
Miller Genuine Draft

We created an interactive and personalized red carpet (black and gold in the case of Miller) moment for all invitees. We integrated the app with social media platforms for the brand and consumers where able to share their brand experiences on the go throughout the event.

history

St Louis Export

We turned a standard sms underliner promotion into a consumer engaging experience by translating the mechanics into an app that allows customers to check their accumulated points’ using underliner codes while they are out drinking with their buddies. The app was designed to offer the same ‘sms and win’ experience without the need for a phone and it offered instant gratification to consumers who wished to play their points. .

history
Kabelano Charity Cup

In the build up to this coverted football tournament, our challenge was to engage soccer lovers and help highlight the client's sponsorship. Our activation was a 'match my skill' app that consumers had to emulate. They had a choice to mimick the app or profesional ball jugglers were brought in for the activation. The result was an increased interest in the tournament and ticket sales as well as improved brand sponsorship association.

history
Boitekanelo College

We built an engaging recruitment platform that allowed prospective students to confirm their grades, see what they qualify for based on their entry, apply and submit their preferred choices at the ‘tap’ of a button. This personal engagement resulted in increased traffic at the Boitekanelo stall and we reached recruitment quota within the first 48 hours.

history
Air Botswana

We developed a social media campaign termed ‘VIP experience’ . The online campaign generated interest in the airline, garnered positive feedback in the face of unforseen service lapses.

history
Barclays

We created several activation executions that engaged consumers to deliver the intended actions including
Smart Swipe: A digitally driven campaign (engaging customers through app) that highlights the reasons why people should swipe including a focus on the ‘things’ to swipe for.

history
Barclays

Card is King: We deployed a money vault/money blower driven activation that rewarded customers that swipe instead of using cash.

history
Barclays

All You Can Grab Trolley Dash: Using the trolley dash concept we rewarded customers with a trolley dash shopping experience and raised the awareness of card usage as well as total swipes in participating merchants.

history
Castle Lager

Castle Lager wanted to increase sales volumes in bars and bottle stores without spending too much money on above the line call to action. We created an interactive app that allowed customers that bought the product to have a go at winning branded merchandise on the spot. Since the objective was increased volumes, the app was designed to encourage repeat purchases.

history
Brand Box

It’s a digital brand activation platform that allows consumers to engage with brands of their choice as and when they wish,via a mobile device, on-site digital activation stand or on Facebook. This service has been greatly used by clients such as NBFIRA, ERB, Statistics Botswana, FNB,CEDA,Ministry of Health,BICA,Birdlife Botswana, BHC, Dept of Energy and GUC among others

Work Process

Our model leverages on the benefits of combining locally relevant expertise within SDK with specialist service networks we have created across Africa within our areas of focus.

Research

1

Creative Concept

2

Production

3

Execution

4

We start by collecting requirements and details from client and other key players then research,observe,visualize and analyze relevant data to create design plan inputs.

We then create concept layouts,wireframes and use case scenarios.When conceptualizing we focus on brand positioning,call to action and adherence to business objectives amongst others.

Here we work closely with clients and experiment with visual ideas,prototypes and perfect functionality,the execution plan as well as agree on what good looks like.

This is where the rubber hits the road. Brand messages are brought to life as per the execution plan,while keeping track of laid out measurement criteria.

We start by collecting requirements and details from client and other key players then research,observe,visualize and analyze relevant data to create design plan inputs.

We then create concept layouts,wireframes and use case scenarios.When conceptualizing we focus on brand positioning,call to action and adherence to business objectives amongst others. inputs.

Here we work closely with clients and experiment with visual ideas,prototypes and perfect functionality,the execution plan as well as agree on what good looks like. inputs.

This is where the rubber hits the road. Brand messages are brought to life as per the execution plan,while keeping track of laid out measurement criteria.

We start by collecting requirements and details from client and other key players then research,observe,visualize and analyze relevant data to create design plan inputs.

We then create concept layouts,wireframes and use case scenarios.When conceptualizing we focus on brand positioning,call to action and adherence to business objectives amongst others. inputs.

Here we work closely with clients and experiment with visual ideas,prototypes and perfect functionality,the execution plan as well as agree on what good looks like. inputs.

This is where the rubber hits the road. Brand messages are brought to life as per the execution plan,while keeping track of laid out measurement criteria.

We start by collecting requirements and details from client and other key players then research,observe,visualize and analyze relevant data to create design plan inputs.

We then create concept layouts,wireframes and use case scenarios.When conceptualizing we focus on brand positioning,call to action and adherence to business objectives amongst others. inputs.

Here we work closely with clients and experiment with visual ideas,prototypes and perfect functionality,the execution plan as well as agree on what good looks like. inputs.

This is where the rubber hits the road. Brand messages are brought to life as per the execution plan,while keeping track of laid out measurement criteria.

our clients

Here are some of the brands we work with...

logo hover
Botswana Oil

Social Media Management and BrandBox

logo

logo hover
Barclays

Brand Activation, App Development and BrandBox

logo

logo hover
Miller

App Development, BrandBox and Feedback Master

logo

logo hover
Boitekanelo University

Brand Activation, App Development and BrandBox

logo

logo hover
St. Louis Export

App Development, BrandBox and Feedback Master

logo

logo hover
Air Botswana

Social Media Management

logo

logo hover
CEDA

BrandBox and FeedBack Master

logo

logo hover
Bica

BrandBox and FeedBack Master

logo

logo hover
Ministry of Health

BrandBox and FeedBack Master

logo

logo hover
Consumer Ground Holdings

FeedBack Master

logo

logo hover
Tebelopele

FeedBack Master

logo

logo hover
NBFIRA

BrandBox and FeedBack Master

logo

logo hover
FNB

BrandBox

logo

logo hover
CAstle

App Development

logo

logo hover
St Louis

App Development

logo

SDK IN ACTION

This is what the team has been up to...busy making moves for clients! Contact us and put us to work.

how to find us

We are located at Setlhoa Office Park, Gaborone, Botswana.
Tel: +267 3930332
Email: admin@sdkdigitallab.com

Address

SDK Digital Lab,
Plot 75783, Building 7, Unit 3,
Setlhoa Office Park,
Gaborone,
Botswana

Call Us
+267 393 0332
Email

admin@sdkdigitallab.com