Delush Wine Promotion 2018

The Challenge
For the launch Delush wine, Tropicana needed an innovative and engaging way to run the "Buy any DELUSH product and stand a chance to WIN AN INSTANT PRIZE!" promotion. The promotion ran for 18 days in 2 of our participating stores.

 
The Solution
Integrating the Automated Promotions Service with a scratch and win element. People could make a direct entry at participating stores through in-store devices and win instant prizes.

The Result
160 units sold with insight about top products, target age groups and gender.